If you’re an Amazon seller dealing with a suspension or listing deactivation, you’ve probably seen this message before:
“Your Amazon selling account has been deactivated. Your listings have been removed. Funds will not be disbursed until the issue is resolved.”
Or worse:
“We reviewed your Plan of Action but determined it does not adequately address the root cause or include appropriate preventive measures.”
These are real lines from Amazon’s own appeal rejection templates.
At AmazonAppealLetter.com, we help sellers get reinstated by submitting custom, Amazon-compliant appeals — often after multiple failed attempts. Here's what Amazon really wants, and the top 3 reasons they keep saying no.
📞 Contact Us Now
📧 Email: Agents@AmazonAppealLetter.com
🌐 Website: AmazonAppealLetter.com
💬 Message us directly on WhatsApp: 1-800-491-9519
✅ 1. The Appeal Doesn't Address the Root Cause
Amazon is laser-focused on root cause analysis. If your appeal lacks it, you'll hear:
“Your Plan of Action did not identify the root cause of the issue.”
Many sellers make the mistake of simply stating, "This won’t happen again," or "We will be more careful next time."
That doesn't work.
💡 What to do:
You must show a clear understanding of what caused the violation — from Amazon’s perspective. Whether it was a fulfillment error, quality complaint, mislabeling, or sourcing problem, Amazon wants proof that you’ve diagnosed the issue accurately.
✅ 2. The Plan of Action Is Too Generic
If you’re using a free template, copy-pasted language, or vague promises, Amazon will shut it down fast:
“Your appeal lacks specific details.”
“We are unable to consider your request as your Plan of Action appears to be a template.”
Amazon reviews thousands of appeals daily. They know when they’re reading recycled content.
💡 What to do:
Use Amazon’s 3-part POA structure:
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Root Cause
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Immediate Corrective Actions
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Long-Term Preventive Measures
Tailor each part to your account, violation type, and ASIN(s) involved. Add internal tools, process changes, or staff training to prove your commitment.
✅ 3. Missing Key Documents or Attachments
This is one of the most overlooked reasons appeals get denied. You’ll often see:
“You have not provided sufficient documentation to support your Plan of Action.”
Amazon relies on evidence to verify your claims. That means you may need to provide:
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Valid invoices from authorized suppliers
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Photos of packaging/product improvements
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Standard Operating Procedures (SOPs)
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Customer service workflows
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Screenshots of policy updates or fixes
💡 What to do:
If you reference a fix in your appeal, attach proof. One strong document can be the difference between reinstatement and rejection.
🚨 Final Warning: Every Bad Appeal Makes Things Worse
The more appeals you submit without addressing Amazon’s actual concerns, the harder it becomes to get reinstated. Multiple rejections show Amazon that:
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You don't understand the policies
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You're not taking proper action
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You’re wasting their investigator's time
Don’t let that happen.
✅ Need Help With Your Amazon Appeal?
At AmazonAppealLetter.com, we write custom, compliance-based appeals that match exactly what Amazon’s internal investigators look for.
We’ve helped sellers recover from:
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Account suspensions (ODR, IP claims, safety complaints)
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ASIN deactivations
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Final decision cases
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Multiple failed POAs
🕵️ Free case review – we’ll tell you if we can help.
⏱️ Fast turnaround – get your appeal written same-day when needed.
📈 Real results – we only take on cases we believe we can win.
📞 Contact Us Now
📧 Email: Agents@AmazonAppealLetter.com
🌐 Website: AmazonAppealLetter.com
💬 Message us directly on WhatsApp: 1-800-491-9519
Don’t let Amazon keep you shut down. Let us help you get back to selling — fast.